2021: Neobanks are the new affinity-based communities

2020 has proven a very difficult financial year because of the pandemic - it affected businesses and individuals hard. This new reality brought new financial needs - one-size-fits-all traditional banking approach doesn’t work anymore.

In 2021, we are seeing new neobanks targeting underserved communities. Geographic lines have been blurred in a truly digital landscape, so neobanks and challengers will focus on affinity-based communities.

Here are few examples of neobanks that focus on these niches: 2021: Neobanks are the new affinity-based communities